MASTERING THE SALES PROCESS
This program focuses on direct sales and will help you feel more comfortable and competent when meeting with prospective customers. You will learn how to identify prospects and the key to getting the prospective clients' interest, so that with a well-designed sales presentation you can determine which benefits are important to your prospect. The workshop also reviews telephone techniques to help get appointments, and you'll receive tips on how to understand different personalities and the importance of that in making your sales efforts more effective.
Experts will also lead discussion on:
- Key focus areas in selling
- Selling benefits
- Identifying your target market
- Qualifying your prospects
Presenter: Peter Wolf
Peter Wolf has been involved in business management, sales and marketing in many industries for the past 35 years. He holds a Bachelor's degree in Marketing from the University of Miami (Florida) and a Master's degree in Management from the University of Georgia. He has held many executive level positions with such companies as Nabisco Brands, Joseph E. Seagrams and Sons, Schenley Distillers and Weibel Vineyards.
In his consulting, Wolf has worked with supermarkets, wholesalers and producers sharing ideas and concepts that increase sales and profits. His theories of positioning, tactical marketing and consumer motivation are well known to industry leaders across the country. Wolf holds an instructor's credential in the California college system where he has taught marketing, advertising and sales promotion. He has lectured on the subject of tactical marketing and entrepreneurship at San Francisco State University, the University of California, Davis, Sacramento State University and San Jose State University.
Date and Time
Wednesday Apr 19, 2017
8:00 AM - 10:00 AM PDT
Wednesday, April 19
8:00 a.m. - 10:00 a.m.
RSVP April 16
Location
Escondido Chamber of Commerce
Fees/Admission
$20.00 Members
$30.00 Non-members
Contact Information
Claudine@escondidochamber.org
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